The Arnold Sports Festival, formerly known as the “Arnold Classic”, is a sports convention named after the great Arnold Schwarzenegger. It’s a huge event with over 18,000 athletes, competing in 70 sporting events, from 80 countries, and over 1,000 booths on the latest exercise and sporting equipment/accessories. For someone who is into sports, weightlifting, or physical fitness, The Arnold is a big deal! One of Arch City Partner’s Corporate Trainers, Landon, set a bonus with our Manager to get tickets to this event in Columbus recently. They had a great time and more importantly, Landon proved, yet again, the importance of motivating and incentivizing your team with things that will they are personally interested in. Not everyone is motivated the same way or by the same things!